Frequently Asked Questions
English answers are machine-translated from the property's Japanese information. Please confirm important details with the property directly.
Or browse the answers we’ve already prepared below.
アクセス (1)
How do I get here from Imabari city?
About 25 minutes by bus from JR Imabari Station toward Asakura, or about 15 minutes by car from Imabari IC. The facility is located in the Asakura district at the foot of Mount Kasamatsu in the Setonaikai National Park.
ショッピング (1)
What can I buy in the shop?
The shop has a wide selection of towels centered on Imabari towels. There is also an outlet corner, and Ehime souvenirs are available. The shop accommodates large tour groups.
休館日 (1)
When is it closed?
The 3rd and 4th Mondays of January are closed. Otherwise open year-round, though temporary closures may occur—please check the official website in advance.
子連れ (1)
Can families with children enjoy it here?
Pre-school children enter free of charge. Collaborative displays with Moomin and other characters are popular with children. You can also relax in the spacious gardens.
展示 (1)
What exhibitions are there?
In addition to the Cotton Road where you can see the towel manufacturing process up close, there are exhibitions featuring collaborations with popular characters such as Moomin (content varies by season). The facility also has many photo spots including the "Thread Spool Wall."
庭園 (1)
What is the garden like?
An expansive European garden is adjacent to the museum, with seasonal flowers blooming year-round. Winter illuminations are also held, making it enjoyable in any season.
料金 (1)
What is the admission fee? Are there free and paid areas?
Only the gallery floors (4th and 5th) charge admission: adults ¥1,000, high school and middle school students ¥800, elementary school students ¥600, children under school age free. The retail spaces are free to enter, so you can visit just to shop for souvenirs.
概要 (1)
What kind of facility is Towel Museum ICHIHIRO?
It opened in 2000 as the world's first theme museum dedicated to towel culture. The facility features the "Cotton Road," where visitors can watch the actual manufacturing process of spinning cotton thread and weaving it into towels, displays of towel art works, and a shop with a wide towel collection.
飲食 (1)
Are there restaurants or cafés?
A restaurant and café are located within the facility. You can enjoy lunch or afternoon tea in a relaxed setting.
駐車場 (1)
Is there a car park?
A large free car park is available. There is also a large parking area that can accommodate tour buses, making it convenient for group visits.
Other (6)
What is the admission fee?
Adults ¥1,000, high school and middle school students ¥800, elementary school students ¥600, children under school age free
How do I get there?
From JR Imabari Station, take a bus towards Asakura for approximately 25 minutes. By car, it's about 15 minutes from Imabari IC.
Is there parking?
Yes, parking is available. Please check the official information for details.
What is the address?
2930 Asakura-kami, Imabari, Ehime Prefecture
When is it closed?
The 3rd and 4th Mondays of January
What are the opening hours?
9:30–18:00 (last entry at 17:30)