Question 1

How do I get here from Imabari city?

Accepted Answer

About 25 minutes by bus from JR Imabari Station toward Asakura, or about 15 minutes by car from Imabari IC. The facility is located in the Asakura district at the foot of Mount Kasamatsu in the Setonaikai National Park.

Question 2

What can I buy in the shop?

Accepted Answer

The shop has a wide selection of towels centered on Imabari towels. There is also an outlet corner, and Ehime souvenirs are available. The shop accommodates large tour groups.

Question 3

When is it closed?

Accepted Answer

The 3rd and 4th Mondays of January are closed. Otherwise open year-round, though temporary closures may occur—please check the official website in advance.

Question 4

Can families with children enjoy it here?

Accepted Answer

Pre-school children enter free of charge. Collaborative displays with Moomin and other characters are popular with children. You can also relax in the spacious gardens.

Question 5

What exhibitions are there?

Accepted Answer

In addition to the Cotton Road where you can see the towel manufacturing process up close, there are exhibitions featuring collaborations with popular characters such as Moomin (content varies by season). The facility also has many photo spots including the "Thread Spool Wall."

Question 6

What is the garden like?

Accepted Answer

An expansive European garden is adjacent to the museum, with seasonal flowers blooming year-round. Winter illuminations are also held, making it enjoyable in any season.

Question 7

What is the admission fee? Are there free and paid areas?

Accepted Answer

Only the gallery floors (4th and 5th) charge admission: adults ¥1,000, high school and middle school students ¥800, elementary school students ¥600, children under school age free. The retail spaces are free to enter, so you can visit just to shop for souvenirs.

Question 8

What kind of facility is Towel Museum ICHIHIRO?

Accepted Answer

It opened in 2000 as the world's first theme museum dedicated to towel culture. The facility features the "Cotton Road," where visitors can watch the actual manufacturing process of spinning cotton thread and weaving it into towels, displays of towel art works, and a shop with a wide towel collection.

Question 9

Are there restaurants or cafés?

Accepted Answer

A restaurant and café are located within the facility. You can enjoy lunch or afternoon tea in a relaxed setting.

Question 10

Is there a car park?

Accepted Answer

A large free car park is available. There is also a large parking area that can accommodate tour buses, making it convenient for group visits.

Question 11

What is the admission fee?

Accepted Answer

Adults ¥1,000, high school and middle school students ¥800, elementary school students ¥600, children under school age free

Question 12

How do I get there?

Accepted Answer

From JR Imabari Station, take a bus towards Asakura for approximately 25 minutes. By car, it's about 15 minutes from Imabari IC.

Question 13

Is there parking?

Accepted Answer

Yes, parking is available. Please check the official information for details.

Question 14

What is the address?

Accepted Answer

2930 Asakura-kami, Imabari, Ehime Prefecture

Question 15

When is it closed?

Accepted Answer

The 3rd and 4th Mondays of January

Question 16

What are the opening hours?

Accepted Answer

9:30–18:00 (last entry at 17:30)

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